Amarello is a collective that believes in the power and individual transformation capacity of human beings. Through monthly publications, which provoke reflections on art, design, beauty, philosophy and architecture, the design of the site was thought to enhance the imagery and photographic aspect of the magazine.
Development
The client business model is funded on magazine subscriptions, and Amarello would like to make use of digital subscriptions to diversify the business and expand its reach. Through a custom paywall plugin written for this project, Amarello’s team is able to manage their subscribers, add criteria to block access to content, and also give a sneak peek of subscription for a couple of days or weeks.
Almost 10 years of content
Despite being an independent publication, Amarello contained almost 10 years of online history with the magazine’s content mirrored on the website — this translated into approximately 600 articles to be imported. Therefore, there was meticulous work on content migration in partnership with the magazine’s editorial team. All articles were migrated to the new site and reviewed individually by Amarello, while I was responsible for the correct migration through WPAI, including new classifications for content, in order to improve content suggestion via tags and categories.
